User Research 2025: Challenges, shifts and what’s next

From 6-week research cycles to always-on discovery: How teams are rebuilding user research infrastructure.
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What you'll learn

The three challenges breaking user interviews in 2025 and what leading teams are doing differently.

Timing and data quality challenges

Participants take weeks to find. Decisions take days. How to close the gap.

AI has changed the landscape

Where AI accelerates tasks and where human expertise still matters most.

Why leadership should trust your insights

Framework connecting research studies to decisions and measurable outcomes.
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